“MAKEUP IS THERE FOR YOU TO PLAY WITH. IT'S THERE FOR YOU TO HAVE FUN
WITH. IT SHOULD NEVER FEEL LIKE PRESSURE, AND IT SHOULD NEVER FEEL LIKE
A UNIFORM.”
XX RIHANNA FOUNDER AND CEO, AND AN OWNER OF FENTY BEAUTY
ABOUT FE N TY BEAUTY
Before she was BadGalRiRi: music, fashion and beauty icon, Robyn
Rihanna Fenty was a little girl in Barbados transfixed by her
mother’s lipstick. The first time she experienced makeup for
herself, she never looked back. Makeup became her weapon of
choice for self-expression—a way to radiate her ever-changing
mood—and it powered a fearless take on beauty that helped her
become the boundary-breaking icon she is today. Rihanna was
inspired to create Fenty Beauty after years of experimenting
with the best-of-the-best in beauty—and still seeing a void in
the industry for products that performed across all skin types
and tones. She launched a makeup line “so that people everywhere
would be included,” focusing on a wide range of traditionally
hard-to-match skin tones, creating formulas that work for all
skin types, and pinpointing universal shades. Fenty Beauty
products are designed to feel lightweight, even as they deliver
buildable coverage that effortlessly layers, to ultimately “make
skin look like skin.”
Starting with Fenty Beauty foundation, face primer and Gloss Bomb,
she launched a makeup line “so that people everywhere would be
included,” focusing on a wide range of traditionally hard-to-match
skin tones, creating formulas that work for all skin types, and
pinpointing universal shades. From Pro Filt’r Soft Matte
Foundation & Hydrating Foundation that changed the game with 50
inclusive shades, to the fan-fave concealer and setting powder, to
the wide shade range of cream blush. Fenty Beauty products are
designed to feel lightweight and love to be layered. Most
importantly, Rihanna creates makeup to inspire: “Makeup is there
for you to have fun with,” she says. “It should never feel like
pressure. It should never feel like a uniform. Feel free to take
chances, and take risks, and dare to do something new or
different.”